Following Mara's example, I definitely apply more than I used to, and I'm very happy with the results! At least 3 "Mara Maneuver"s and also some on wrists/forearms and a bit on the back of neck seems to be perfect! Unfortunately, since I wear white tee shirts to work a lot, I do have to wait for a fairly thorough dry-down, but it's still ok. Now, with phero-enhanced scents, I do less, so as not to over-do it. Usually I apply a virgin version as well, or a complementary scent to supplement in that case.